The Recipe for Unequalled Success

If you want to make a certain food (like a cake) and you want it to taste the same way each time you make it, the best way to do that is to write down the recipe. How much flour and sugar do you need? How many eggs? What kind of milk works best? This and other ingredients help you to make the same cake over and over again.

In the same way people who want to be successful typically look at successful people in the hopes of become a success as well. The main problem success cannot be replicated is the person who has arrived at success does not reveal what they did to get there. For example sales companies hire people and entice them with the thought of them becoming a success by having their top agents share their success stories. The problem is top agents never tell you exactly how they got to where they are. For example new sales people are given a bunch of names and a script and told "call these people on this list, use this script and you will get appointments which will turn to sales." It sounds great. Does it actually work? No.

Why? Because tactics like this are similar to tasting a good cake and asking how to make it yourself only to discover you can taste the cake, see the cake, enjoy the cake but not get the recipe. So you hit and miss, trying frantically to recreate a cake you are not able to know what combinations of ingredients makes it take so good.

The concept of franchising in business is the best recipe for success. Here a company will outline all the things they do to create a successful business. Then they share this information step by step to franchise owners. When you buy a franchise you know that they system you have purchased really works. It's not about activity; it's about being productive in your activity. To become successful you need (1) a recipe that lists all the ingredients necessary to recreate the success you desire and (2) someone to help you stay on the right path. Mentoring is a big thing now but it's not very effective unless you have a recipe to follow and someone who has actually followed the same recipe with success.

Don't believe you can be successful just by wishing or wanting. It requires a plan that follows a recipe known to work. Then and only then can you hope to find the success you are looking for.

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