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11 Ways to Maximize Your Creative Brainstorming Time

Creative brainstorming can lead to success — if you make time for it

Question: How can leaders carve out time/space for creative thinking each week?

Walk Away

“Get out of the office and into nature, engage in a hobby or just go to the grocery store. Raise your head up to experience the world while you’re in it. The world has so much to offer you creatively — if you’re open to it. But it won’t present your best ideas to you while you’re on the computer or at your desk. It will present them while you are away from the grind. So, give yourself space.” — Corey Blake, Round Table Companies

Wake Up Early


Put an ‘Hour of Power’ in Your Calendar“At the beginning of a day, all the responsibilities of work can have a very strong gravitational pull. It’s usually hard to break away once you engage. Waking up early and taking time to meditate, write and think of creative ideas is a great way to avoid the inertia of your work because, chances are, no one is trying to contact you at that time.” — Mark Krassner, Knee Walker Central

“One of the secrets to carving out time for creative thinking and goal setting is by physically scheduling it as a reoccurring weekly event on your calendar. I call it my “Hour of Power,” which takes place on Sunday evening, and I haven’t missed it in four years.” — Kristopher Jones, LSEO.com

Timebox It Every Week

“The only way that’s worked for me is putting a three-hour time block on my calendar every week and sticking to it. That’s easier said than done, but a way to make it even more real is to communicate it openly to your team and encourage them to do the same!” — Derek Flanzraich, Greatist

Meet With Thought Leaders

“It’s important to meet with a wide variety of thought leaders. Ask people you find interesting to meet for coffee before work. It’ll give you a different vantage point and will get your wheels turning. Being internal and insular within your industry or company creates tunnel vision and acts as a barrier to great ideas.” — Luke Skurman,Niche.com

Draw It Out

“Take out a big sheet of paper and simply draw out all your ideas for an hour per day or week. Don’t use a computer. Feel free to draw pictures of words or branch out tree limbs filled with every problem — business or personal — you have. By drawing out your ideas, you can find hidden solutions from your subconscious. Collect these papers, and review them regularly.” — Robert De Los Santos, Sky High Party Rentals

Take ‘Walkies’

“Me and my creative team go on walks for 10 to 15 minutes every day. We like to refer to these as “walkies,” and everyone in the office knows that it’s time to drop everything and go for a walk. Around half the time we are just talking about our lives and getting to know one another better. The other half of the time, we have the best creative thoughts. Our best ideas have come out of these walks.” — John Rampton, Due

Adjust Your Sleep Schedule

“Start going to bed and waking up an hour earlier. Don’t check your phone when you first get up. Use the extra time to work out for 20 to 30 minutes, have a healthy breakfast and then do some active thinking about your day/week. I like to take a walk or just pace inside if the weather’s bad. Make this a non-negotiable item on your schedule. Afterward, begin your normal morning routine.” — Nick Lavezzo, FoundationDB

Have ‘Think Tanks’

“One thing we do at GothamCulture is something we call “Think Tanks.” It’s not something that’s reserved for leaders. Anyone can call a Think Tank. If employees have an unusual situation they’re grappling with, they invite the entire team to an optional meeting where they provide the context and the need, and the participants collaborate to come up with creative solutions.” — Chris Cancialosi,GothamCulture

Make It a Priority

“Schedule weekly recurring blocks in your calendar to keep creative thinking a high priority by either working alone or with others. Working alone can be very productive, and collaborating with colleagues or professionals from different industries is a great way to absorb new perspectives. I schedule these sessions three mornings a week and consider it a win when one or more yield results.” — Lauren Perkins, Perks Consulting

Know Yourself

“First, everyone has different times and circumstances when their creativity is at its peak. Chart a week, and you’ll learn your peak times for strategic and creative thinking and your less-than-peak times for emails and administrative tasks. You will also learn what distracts you, so you can determine the best approach to staying in the creative zone.” — Suzanne Smith, Social Impact Architects

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